Brand Image of Pesantren, Product Differentiation, and Its Impact on Consumer Loyalty: The Mediating Role of Consumer Satisfaction at the Basmalah Store. icop [Internet]. 2025 Aug. 14 [cited 2026 Sep. 19];2(1). Available from: https://mail.ejournal.darunnajah.ac.id/index.php/icop/article/view/624